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This website finelube.co.za had the following in the site, "Is a company birthed out of a passion for." Our analyzers viewed that the webpage stated " Our objectives as a lubrication supplier, is to bring forth excellence in everything we do." The Website also said " In so doing, we become recognized by the most important people,. As a company which offers an unmatched service in the field of. With the close support of our Principles combined with a strong background in processing and manufacturing, we aim to offer our clients." The website's header had Fine Lubricant Solutions as the most important search term. It is followed by LUBRICATION excellence, service, and Lubrication innovation which isn't as highly ranked as Fine Lubricant Solutions. The next words they used was technology. Lubrication performance was included but could not be understood by web engines.